THE INFLUENCE OF E-SERVICE QUALITY AND PERCEIVED QUALITY ON CONSUMER LOYALTY OF ONLINE SHOP TOKOPEDIA USERS IN MALANG CITY Wisaksana Jurnal Ilmiah Mahasiswa FEB
The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. Data collection techniques used observation, interview and documentation.
- Data collection techniques used observation, interview and documentation.
- The computerized ticket reservation system developed for American Airlines called Semi-Automatic Business Research Environment was one of its applications.
- Furthermore, the branding of shopping malls in the US is different with that in Indonesia as an example.
- One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors .
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